Pop quiz: Where’s your cell phone? We’re guessing it’s in your hand, your pocket, your purse, or within reach. When you want to find, or check something out, you turn to your phone. And when it rings, you race to it.
Well, the race has begun in the gaming industry to implement text messaging that is compelling for players. The technology to promote market via SMS is here and ripe for the picking. It’s affordable and can provide huge ROI. So what are you waiting for?
Strategies to capture cell phone numbers are being used in nearly every marketing opportunity from texting to QR codes; capture at Players’ Club sign up to online to text-to-win promotions. It’s only a matter of time before SMS messaging replaces traditional casino marketing.
Mobile is the perfect way to reduce the cost of reaching out to new and loyal players alike. You get them for less, keep them for less and they spend more in your facility.
So what are the winning hands in mobile marketing? Here are five of our favourites:
- Visitors to an on-property event or restaurant are text-messaged with offers to stay and play more. Additional spontaneous cash prizes are built into promotions. Offers to “earn 100 more points before midnight to be eligible for additional prizes” creates engagement and adds excitement.
- Automatic message is triggered when a jackpot gets over a certain amount, driving traffic into the casino.
- Mobile e-coupons or offers are sent out and redeemed by showing the coupon on-device to the clerk, who is then able to enter the code directly into the POS system.
- Players’ Club members are targeted based on total play. As a customer nears the next Players’ Club level, a message is sent notifying them of how many more points they need to achieve that play level.
- If and when a room block falls out, room offers are immediately sent out to fill that block.
These are just a few of the amazing SMS marketing programs casinos are putting to use. From merchandising to game play to Players’ Clubs to room and restaurant offers, there really isn’t anything mobile marketing can’t help you promote.
It’s the way of the future. And the future is now.