Well, the race has begun in the gaming industry to implement text messaging that is compelling for players. The technology to promote market via SMS is here and ripe for the picking. It’s affordable and can provide huge ROI. So what are you waiting for?

Strategies to capture cell phone numbers are being used in nearly every marketing opportunity from texting to QR codes; capture at Players’ Club sign up to online to text-to-win promotions. It’s only a matter of time before SMS messaging replaces traditional casino marketing.

Mobile is the perfect way to reduce the cost of reaching out to new and loyal players alike. You get them for less, keep them for less and they spend more in your facility.

So what are the winning hands in mobile marketing? Here are five of our favourites:

1. Visitors to an on-property event or restaurant are text-messaged with offers to stay and play more. Additional spontaneous cash prizes are built into promotions. Offers to “earn 100 more points before midnight to be eligible for additional prizes” creates engagement and adds excitement.
2. Automatic message is triggered when a jackpot gets over a certain amount, driving traffic into the casino.
3. Mobile e-coupons or offers are sent out and redeemed by showing the coupon on-device to the clerk, who is then able to enter the code directly into the POS system.
4. Players’ Club members are targeted based on total play. As a customer nears the next Players’ Club level, a message is sent notifying them of how many more points they need to achieve that play level.
5. If and when a room block falls out, room offers are immediately sent out to fill that block.

These are just a few of the amazing SMS marketing programs casinos are putting to use. From merchandising to game play to Players’ Clubs to room and restaurant offers, there really isn’t anything mobile marketing can’t help you promote.

It’s the way of the future. And the future is now.

Whether you’re looking for Social Media, SEO, Mobile Marketing or Years of Service Programs, our team will work with you to customize our solutions around achieving your goals, set them out with clear and measurable objectives, then deliver on or past them.

We’re here to help you lay down the groundwork, execute and build upon great plans in the digital space. We’ve helped some of the top gaming companies in the country and we can help you.

We’re very excited about the virtually untapped potential for the gaming industry in the digital marketing landscape. We want to show you what we can do for you; and we want to show you the type of results you can achieve with us in your corner.

Thanks again for checking us out. Be sure to check back regularly for updates. Here, we’ll feature articles and white papers pertaining to the latest & greatest casino marketing strategies used around the world.

See you soon.