Internet Marketing & SEO
How do you attract players to your website, then to your tables?
Statistics show at least 80% of your potential players will find you in Search Engines. While not all Internet searches will convert to actual players, online is where many of your players will come from – and from there, they make the bet on whether to come through your doors. So the fact that websites appearing on the first page of major search engines receive a higher amount of visits cannot be ignored – or refuted. This is why your site needs to be at the top of the list. And with Locomotive’s Search Engine Optimization (SEO) process, you get there. And what’s better? You stay there.
For example, someone in Toronto won’t search, “casinos in Niagara”. They’ll search “things to do in Toronto”. The challenge is to encourage these people to consider the casino as an entertainment property, not necessarily always for gaming. With our SEO knowledge, we know the exact keywords that will help your facility appear at the top of the searches for keywords like ‘shows’, ‘concerts’, ‘night out’, ‘bar at the casino’, etc.
How do we do it?
- SEO utilizes appropriate key phrases for finding the games, services and amenities you offer. This increases the number of visits to your site.
- Our ethical SEO principles and process presents your site with the utmost integrity to the top search engines – Google, Yahoo!, MSN and others.
- Because the Internet is a dynamic universe, we continually monitor Search Engine results to keep your site visits, impressions and conversions at a maximum.
- We keep “total surveillance” of the Internet as it relates to your casino, your competitors, and Search Engine upgrades. If Google changes any parameter in its “reach and gather” process, we discover it that day and put it to work for you.
- We let you know immediately if any Search Engine update requires a revision of text or images on your site to maintain optimal results.
Maximum ROI
The bottom line of any marketing strategy is achieving maximum Return On Investment. Any SEO marketing campaign should run at least 12 months for success evaluation accuracy. With SEO integrated into your online marketing plan, you should, however, be able to see some positive movement on your ROI within the first few months of campaign launch. In short, with SEO working for you, the house wins.
Pay Per Click Marketing
With Pay Per Click Marketing, your casino’s online visibility is free. You pay only when someone clicks on your ad – which takes them directly to your site, one step closer to your floor. We’ll put your ads where players will see them – on the results pages of Google, Yahoo!, and other major search engines. Your ads and campaigns ring loud and clear to your prospective gamers and eventual repeat visitors.
When people are ready to play, and enjoy the entertainment your establishment has to offer, high visibility of your ad is critical, and the major search engines are where players will go first. They may only browse, but your ad is there if they are looking. And when they click on it, you’ve made an investment – and they’re on your site.
The rank or relative positioning of pay-per-click ads is based on an open bidding system. Here, advertisers bid to have their ads listed. The bid amount is paid by the advertiser when a visitor clicks on the ad. Hence, this is also known as a “cost per click” program. Implementing a successful paid search campaign is becoming more complex as search engines constantly improve their algorithms to score your ad and website on quality of relevancy.
A poorly run campaign is a losing bet. It can cost significantly more and convert far fewer visitors to players than a campaign run by a seasoned and experienced team like Locomotive.